It just got colder
Saturday, December 30th, 2006We, my family, survived the pre-Christmas storm, I guess. My home got power after four days. The winery got power on the fifth day.
By that time I missed the busy weekend prior to Christmas weekend and business was down considerably prior to Christmas.
My business was down about 50%. Luckily, I had just raised my prices back in October. But still losing that much business was tough.
Vashon Island was a disaster. Some people had power early on, while others waiting about ten days. Regardless, most of us were still digging out, if not physically, then mentally.
Now I have the dreaded three months of the year to look forward to: January, February and March.
Oh well, this is a good time to get a lot of barrel work done. Transfering wines into clean barrels, washing the used barrels and tucking the wines back into bed.
It is also a time to set my books straight, entering my checks into my computer and making sure the sales are in there. Then I get to submit my federal summary of inventory and sales and pay the annual federal excise tax.
That is one of the benefits of being a small winery: I only have to do the federal taxes annually. Most wineries have to do them quarterly or monthly. But larger wineries hire people to do their accounting and compliance things.
According to my year end books, I sold about 375 cases of wine, not including cider. That’s nothing. But I am convinced that is the perfect size for me…….I can’t make money, but, I can’t lose it either.
It allows me to find other ways to make money such as teaching, or helping other wineries sell their wine.
Believe or not, I actually believe I can make money if I can expand to 500 cases and get all of my prices up to $25 with my reserve about $30. But that is based on selling the wine mostly at retail.